From 'we' to 'me' and back again

From 'we' to 'me' and back again

I've always loved being part of a team.

The buzz of bouncing ideas off other creatives, discussing a problem with a trusted team mate, getting a 'you did good' after a great result and yes, the customary post work team drinks! 

For clients, working with a team brings energy, a range of skillsets and abilities to make the budget work hard. 

I always hammered it into my teams to say or write 'we' in giving recommendations to clients, not 'I'. Clients don't want to hear 'I' when they're paying for an agency team. They want the reassurance that the recommendation put forward is a collective one.  

For someone who loves being part of a team so much, you may question my decision to become freelance! 

I admit at times so have I -  I've written and then deleted 'we' more times than I can count in the last few weeks! Replacing 'we' with a solitary looking 'I' is genuinely terrifying.

But one of the more surprising things I've discovered whilst on my freelance journey is that going freelance now isn't really about going it alone.

I've been delighted to discover a whole host of  supportive communities, both online and in real life, that have helped me feel part of a team like never before. Groups like Freelance Heroes have made me feel less alone and given great advice from people who've 'been there, done that'. Other online communities have translated into real world meet ups which have given me invaluable opportunities to socialise and learn from my peers.

I've also recently joined The Hoxby Collective as an Associate. Hoxby is a new agency model that draws from freelance talent across the globe - no matter your brief, there's a freelancer that can deliver it. Being able to draw upon these skills to create a super-team is a great option for brands as the agency model continues to evolve. And for freelancers like me, it creates new opportunities for collaboration and networking.

Even better, in stepping outside of a permanent agency role, I'm getting inspiration and ideas from people I'd never have collaborated with before from tech entrepreneurs to business owners, marketing consultants to legal experts.

It's been refreshing and inspiring.

So far from being alone in the home office as I thought I might be, my freelance journey has injected new energy into my work. I'm so glad to have discovered there is more than one way of working as part of a team.

 

 

 

Heads up, networkers!

Heads up, networkers!

Why PR needs to be at the heart of your marketing planning

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