A colourful new chapter
All this sunny weather lately feels like a fitting reflection of my mood, as I start an exciting new chapter in my life as a Senior Communications Consultant.
Why now? Well, as many in my profession can attest, the lure of more flexibility and freedom is very real once children come along. Working in agencies has been a deeply rewarding and inspiring experience ever since I first rocked up to work as a very green 21 year old, clutching my shiny new pencil case. Now a definitely-older and hopefully-wiser mother of two, I find the responsibility of fixed hours and needing to be at a desk far from home each day a bit too restrictive.
But this logistical incentive is really just a front for my real reason: a genuine desire to get back to doing more of what I really love, namely getting personally involved in creating and delivering colourful communications for brands that need help telling their story.
I love nothing better than sitting down with a client to hear more about what makes their business tick and uncovering that special something that sets them apart from others. The result of this insight might be a redefined media strategy, a new brand positioning, a laser targeted media feature or a new piece of digital content.
In my career I've been fortunate enough to do this for a diverse mix of brands, including international tech firms, the public sector, charities and start-ups.
But as someone who has spent a fair few years now in the trade, one thing has been a common trend as my career progressed: the more senior you get, the less opportunity you have to get really stuck in on delivering the work.
Digging up a nugget of insight or uncovering a fresh perspective and turning that into a powerful piece of communication is what I get out of bed for! It is this colour that leads people to buy into one brand over another, why a journalist will pause and read your email or why your speaker will be chosen for the keynote.
This is why bringing colour to your communications is at the heart of everything I do.
If you would like to find out more about how I can help you, please get in touch - I'd love to hear from you.